A fast-growing franchise operator
Rackson Restaurants runs 119 Burger King and Dave’s Hot Chicken restaurants, mostly across the Northeast, and acquired 32 stores in a single year.
That pace of growth brings new exposures and a more complex risk profile. Rackson’s insured property grew 20% in one year, and its footprint now stretches from New York City storefronts to wind-exposed regions and high-hazard flood zones, each with its own weather and building code risks. As a private equity-backed company, Rackson also needs management liability coverage that names its sponsor on the policy and covers the legal defense costs its investors require.
With that much in motion, Rackson was looking for a risk management partner that could scale with every deal. The team found one in WithCoverage.
More coverage, lower cost
Traditional brokers often lower insurance bills by raising deductibles, lowering limits, or dropping lines of coverage altogether. But saving money on premiums upfront isn’t worth it if the new policy leaves you unprotected and facing sizable bills later.
Marketing Rackson’s risk profile to 40+ carriers
WithCoverage lowered Rackson’s annual premium by more than $600,000. Rather than simply renewing with Rackson’s existing carriers, we took every major line to market across traditional carriers, specialty programs, and loss-sensitive options: 40 property markets, 33 general liability and excess markets, 24 management liability markets, 15 package markets, and 8 workers’ comp markets.
We read every quote line by line to flag the exclusions and fine print a price comparison misses. The lowest price wasn’t always the best deal. Some cheaper quotes raised Rackson’s deductible fivefold or excluded coverage it needed, like driving between stores or protections for its franchise brands. WithCoverage recommended the stronger options instead.
Markets approached by line of coverage
Across 40+ carriers
- Property40
- General liability & excess33
- Management liability24
- Package15
- Workers’ comp8
Rebuilding property coverage across specialist insurers
Rackson’s buildings and equipment had been insured by a single carrier. WithCoverage split that coverage among several specialist insurers, each taking a share or layer of the risk. With no single insurer carrying all of Rackson’s exposure, from New York City storefronts to flood-zone locations, the price per dollar of property insured fell 36%.
More property insured, at a lower rate
Prior program vs. WithCoverage program
Insured property
Up 20%
- $194M
- $233M
- Prior
- WithCoverage
Property rate
Down 36%, per $100 of insured value
- $0.33
- $0.21
- Prior
- WithCoverage
Locking in lower rates for every new store
For franchise operators, the ultimate test of an insurance program occurs when scaling the business. WithCoverage rebuilt Rackson’s program at lower rates, including a property rate that fell 36%, so new stores come on at those lower rates. Newly acquired locations are also covered automatically from day one, with 10x the coverage they had before, so Rackson is protected the moment a deal closes.
For Rackson, $600K of savings created opportunities to reinvest in the business. Instead of raising money, taking on debt, or closing underperforming stores to fund the next location, Rackson puts those savings back into new stores, hiring, and expansion.
“The savings that we got in the insurance line item of our P&L enables me as a CFO to allocate that capital to the things that have the highest return. We can then redeploy that capital into other things: growth, hiring, expansion.”
WithCoverage wants every client paying less for insurance, which is why we charge a flat fee. Under a commission model, a broker earns more when a client pays more in premium. Rackson pays WithCoverage a flat fee instead, saving Rackson money and keeping incentives aligned.
Service that scales with every deal
Within days of the first meeting, the WithCoverage team had built Rackson a live dashboard and a full risk analysis of its existing program. It then reviewed Rackson’s safety practices with its operations leaders from ServSafe certification for every shift leader to fire suppression over each broiler and fryer and quarterly hood cleaning.
WithCoverage’s team of insurance experts and attorneys met with Rackson’s leaders more than 20 times in the first year on everything from claims and safety to billing and new store openings. Here’s what the partnership delivered in year one:
Lowered Rackson’s general liability rate 22%
Before going to market, the WithCoverage team pulled every general liability claim over $25,000 and walked through each one with Rackson’s controller. We built the context for underwriters, outlining actions Rackson has taken to proactively offset risks, including integrating snow plow protocols, putting cameras around dumpsters and completing regular parking lot checks. Underwriters saw a well-managed operator, not a list of losses, which helped bring Rackson’s general liability rate down 22% with no increase to its deductible.
Fulfilled 97% of Rackson’s insurance servicing work
From nearly 60 certificate requests to endorsements for new locations, landlords, and lenders, WithCoverage handled the work so Rackson didn’t have to. On claims, our team works directly with adjusters and brings Rackson in only when it needs information from the stores, which frees Rackson’s lean risk team to focus on growing the business.
Raised Rackson’s claim closure rate from 11% to 60%
Each month, WithCoverage’s claims team reviews every open claim with its carrier and escalates stalled files to adjuster supervisors. Between the May and October 2026 audits, the share of claims closed rose from 11% to 60%, even as the number of claims under review more than doubled. Closed claims no longer carry open reserves or legal costs, giving Rackson a cleaner loss history heading into renewal.
Claims closed at each audit
Closed and open claims under review
ClosedOpen
- 11% closed
- 28% closed
- 60% closed
- May 202619 claims
- June 202625 claims
- Oct 202642 claims
A platform built for multi-location operators
For most businesses, insurance still runs on unstructured data, scattered across emails, PDFs, and disconnected workflows, with no central system of record. When a landlord needs a certificate or a claim needs an update, the answer is buried somewhere in an inbox.
The WithCoverage platform replaces all of that. Every Rackson policy, certificate, claim, renewal, and carrier bill lives in one system of record. Steve, or anyone on his team, can log in and find what they need anytime.
“The industry for insurance is so antiquated. What I really appreciate about the WithCoverage system is that they have a portal. I can check it whenever I want. I can have anybody on my team check it. We get the best of both worlds of technology and human beings.”
Our platform enables Rackson to:
Report and track every claim in one place
Store teams report claims through a simple form linked to a QR code, and every open claim is visible on a live dashboard. At Rackson’s request, WithCoverage built a pre-filled list of every store and required date and time fields, so reports arrive complete enough to pull video and act fast.
Receive certificates of insurance for any location
With 119 locations, every lease renewal and new loan needs a fresh certificate of insurance. WithCoverage handled nearly 60 in Rackson’s first year, including one critical certificate turned around in about 40 minutes.
See where losses concentrate
The platform breaks Rackson’s losses down by state, injury type, and month, so the team can see exactly where a safety push would pay off most.
The new standard for growing franchises
Rackson’s story shows what a risk management partner should deliver. WithCoverage delivers white-glove service and serves as an extension of the team, ensuring maximum savings without sacrificing coverage, and leveraging an AI-enabled platform that offers clarity into policies and claim history.
“I talk with a lot of CEOs, CFOs, and COOs, and they always say, ‘Oh yeah, we’re good on our insurance. We have someone we like.’ I say, is that because they take you to a Yankees game, or is that because they’re actually saving you money?”
Frequently asked questions
How did WithCoverage lower costs without cutting coverage?
WithCoverage marketed Rackson’s risk profile to 40+ carriers, rebuilt property coverage across specialist insurers to cut the property rate 36%, and walked underwriters through Rackson’s claims history, which helped lower the general liability rate 22% with no increase to the deductible.
How are new franchise locations covered?
Newly acquired locations are covered automatically from day one, with 10x the coverage they had before, and they come onto the program at its lower rates.
How does WithCoverage handle claims for multi-location operators?
Store teams report claims through a QR code form, and every open claim shows on a live dashboard. Each month, WithCoverage reviews every open claim with the carrier and escalates stalled files. For Rackson, the share of claims closed rose from 11% to 60% in six months.
How is WithCoverage paid?
Rackson pays WithCoverage a flat fee instead of commission, so WithCoverage does not earn more when a client pays more in premium.